Report
Consumer Insights on the Subscription Services Market
Get an in-depth look at consumer attitudes toward subscription services like Disney+ and Spotify, and discover what’s influencing adoption.
PDF · 26 pages · November 13, 2019
Consumers have a lot of subscription services to choose from, and this report asks whether there is a limit to how many they will take on. It draws on two surveys completed by 7,582 people in September and October 2019, covering how satisfied they are with the services they have and whether they would add another.
It looks at who is signing up and who is holding back, by age and income, then takes a closer look at video streaming and what subscribers value most in a service.
What’s inside
Satisfaction and subscription habits
How satisfied people are across categories, how many services they hold, and how willing they are to add one more or cancel one first.
How age and income shape adoption
A breakdown of respondents by age group and household income, and how each relates to who is unwilling to take on more subscriptions.
A close look at video streaming
Which video services people use, how satisfied they are, what they value most in a service, and whether they plan to add another.
