Report
Consumer Insights - Health & Fitness Wearables
Explore our in-depth analysis of over 2,200 responses in our latest report on consumer behaviors and attitudes towards health and fitness wearables.
PDF · 15 pages · February 29, 2024
Product teams building wearables need to know what people actually want from them. This report gathers answers from 2,278 people in 53 countries, including some who do not own a tracker at all.
It covers why people buy a tracker, what they like and what frustrates them, and what they wish it could do. It also looks back at Centercode's 2015 survey to show how long people now keep their devices.
What’s inside
Buying reasons and favorite features
The main reasons people buy a new tracker, the features they value most, and what they say would make their device better.
The wish list for wearables
What users wish their device had, from blood pressure monitoring and longer battery life to better sleep tracking, GPS, and heart rate features.
Ownership and retention then and now
How long people have owned their trackers, how many have stopped using them, and how those numbers compare with the 2015 survey.
