About us
Great products come from listening.
Centercode has built the tools, the methods, and the team that let product companies listen to the people who use what they make.
Our mission
Close the gap between companies and their audiences to develop the best products and ideas possible.
Our story
It started with a beta test nobody knew how to run.
The spark
A big company with no process
Our founder was asked to run a beta test at Ericsson and assumed a company that size had a playbook. It didn’t, and neither did anyone else he asked.
2001
Centercode begins
Four colleagues from Ericsson set out to give every product team a real way to test with real people.
2002
A surprise first customer
We built for small businesses. Sun Microsystems signed first, and the world’s most demanding product teams followed.
Early on
Our own test kitchen
We started running tests for customers on our own platform. Every test since has made the platform and the team sharper.
Along the way
Naming the work
We gave customer validation its name and created Delta Testing, so beta testing could be a system instead of an idea.
2026
UserVolley
Our 25th year, and our biggest step yet: one platform for building what matters and knowing it works.
What we believe
A few ideas we’ll always fight for.
Let feedback happen naturally
Ask people to use the product, not to answer leading questions. What they notice on their own is the truth.
The minimum dose
The smallest test that answers the question beats the biggest one that doesn’t. Fewer people, shorter tests, better results.
Match testers, don’t pay them
People who really have the problem give the best feedback. A thank‑you beats a paycheck every time.
Respect people’s energy
Every tester has only so much to give. Spend it on what matters and they’ll give you their best.
Leadership
The people behind Centercode.
Luke Freiler
CEO / CPO
Neil White
CTO
John Little
SVP Product & Business
Bryan Rustrum
Chief Software Architect
Mario Sancho
VP of RevOps
Chris Rader
VP of Marketing
Tony Fisher
VP of Customer Success
Hilary Boyce
Finance Director
Brittany Traufler
Director of Operations
Let’s talk about what you’re building.
Tell us what you’re working on and we’ll show you the fastest way to get it in front of the right people.
Talk to us