Centercode vs. SurveyMonkey

SurveyMonkey’s pricing page says that if you only plan to send one survey, its Basic plan or its Standard plan billed monthly fits, and both plans have response limits. SurveyMonkey says its LaunchPad ready-to-run studies are bought one at a time with no subscription, and that you can survey your own contacts or buy responses from its Audience panel.

SurveyMonkey’s help center says a program can repeat a survey in scheduled rounds that open and close on their own, for the number of rounds you set, by web link or email, on paid plans from Advantage up. A SurveyMonkey guide also says a recurring survey sent to the same group can capture daily or weekly diary entries. Beyond screening questions inside one survey, we found no way to plan phases or events, set gates people must clear first, or run a private or public beta; its product-testing guide explains beta testing only as a method.

SurveyMonkey says programs support continuous listening: workspaces that bring surveys together to collect feedback over time, with trend views, on paid plans from Advantage up. Its scheduled surveys run for the number of rounds you set, and its help center says programs can’t be shared outside your team. We found no standing community or discussion space that you can run for your own people; its app directory lists a partner app whose listing says it sends surveys to a research community with discussion boards and forums, which needs the partner’s own separate paid account.

SurveyMonkey says its programs come ready-made for goals such as employee engagement, customer experience, market research, and brand health, each with connected surveys, a suggested cadence, and a dashboard. Its LaunchPad adds ready-to-run studies for concept, name, price, and ad testing. Programs need a paid plan from Advantage up, LaunchPad studies are bought one at a time, and most longer survey templates need a paid plan. We found no ready-made program or template described for an advisory board, and none built for running a beta; its product-teams page suggests a general sign-up form for beta sign-ups, and its product testing templates cover product feedback in general.

SurveyMonkey says its surveys help you find promoters for a customer advocacy program and connect them with your advocacy team, and that its separate Apply product, sold on its own plans, runs application programs for grants, scholarships, fellowships, and awards. We found no AI red teaming, ambassador, or acceptance testing program that a customer can run; its Trust Center mentions a bug bounty program, but that covers its own security.

SurveyMonkey says you can send a survey to your own people by web link, QR code, a survey embedded on your site, or an email invitation to a list you upload or to groups of saved contacts. Web links, QR codes, and site embeds are on every plan, with some limits on the free plan. Email invitations are a paid feature on its pricing page and help center, though its email campaigns page says free-plan customers can send them too. Text messages are an Enterprise add-⁠on.

SurveyMonkey Audience sells responses from people outside your own list, bought per project on top of any plan, free included. Its help center says United States responses come from Contribute (members get a charity donation and a chance at a sweepstakes prize) and Rewards (an app with credits for gift cards or donations), and other countries come from partner panels. Its agents site says an audience agent draws on consumer panels and executive networks. Audience is not offered if your data is stored in its European data center.

SurveyMonkey says Audience lets you target bought participants on many profile details, which it says it refreshes regularly, and add a capped number of your own screening questions that send people who do not fit to a disqualification page. A sample can be balanced by age and gender. On your own list, disqualification pages and response quotas are paid features, and its help center says quotas cannot be added to a survey that uses bought responses. Contacts can hold extra details about each person, and those details show beside their answers. We found no segments of your own contacts that update from their answers; its contact groups are lists you sort by hand. Its Marketo integration, an Enterprise add-on, can send answers to a contact record in that marketing tool, where segments that follow those answers are built.

Contacts is an address book in your SurveyMonkey account: people you upload or email are saved, sorted into groups, and invited again to later surveys through email invitations (a paid feature) or text invitations (an Enterprise add-on). Scheduled rounds in Programs can resend a survey to the same list on a set rhythm, and Programs are on Advantage plans and higher. Teammates cannot use each other’s lists, and Programs cannot be shared outside your team. Its Audience guidelines say surveys sent to bought participants cannot ask for contact details, so those people cannot be added to your list through the survey. We found no member area or space where your people gather. SurveyMonkey’s own guide to research panels says you can build your own pool of respondents from customers, partners, or students, but that you are responsible for screening them and running the study.

SurveyMonkey says you can get insights from your target market quickly, and its help center says responses should start showing soon after launch, though a very narrow audience can take longer. Its page for academics says orders complete in a few days. Its release notes list an express delivery option, available on all plans, that moves a study to the front of the queue to finish a business day or more sooner.

SurveyMonkey’s help center lists each country Audience supports with the survey languages for it, and says a survey bought for the United States should be in English. Multilingual surveys use translations you supply, on its higher paid plans or with an Audience order, and its pricing page says some built-in survey text, like buttons and the end page, is translated for you on every plan. Its Enterprise professional services add-on can translate a survey from English into certain languages and some written answers into English. Its help center says thematic analysis of written answers is for English surveys, and its release notes say sentiment analysis covers the languages it supports, both on some paid plans.

SurveyMonkey’s terms for its separate market research agents service count video and voice recordings and transcripts among a customer’s data, and its privacy notice says an AI interviewer runs voice and video interviews, so recorded video exists there as answers to an interviewer. That service also lists usability tests for websites, prototypes, and phone apps, described as measuring whether people can complete key tasks, but we found no page saying the screen or camera is recorded as they work. On its main survey platform, file uploads accept documents and images only, and video is something you show to people. Its separate grants and scholarships product lets applicants upload video files, which are uploads rather than recorded sessions.

SurveyMonkey says its automated research solutions are survey based and not qualitative interviews or focus groups, and we found no way to book, host, record, or observe interviews that your own team moderates. Its Zoom integration, which its product page lists as Enterprise only, puts surveys and polls inside meetings. Its app directory lists apps from other companies that recruit, schedule and pay research participants and use a SurveyMonkey survey as the screener; the scheduling happens in those companies’ own products, and each needs its own account with them, some of them paid.

SurveyMonkey’s privacy notice for its separate market research agents service says an AI interviewer conducts voice, video, and AI-moderated interviews, produces transcripts and analysis, and tells people at the start that they are speaking with an AI. Its terms limit that service to people in the United States, rule out health topics, and describe it as apart from its main products. SurveyMonkey says you approve the plan and budget before launch. We found no page saying the interviewer follows up on what people say. Its older answers page for sample buyers says the main platform offers no online qualitative research, though it can recruit people for such studies on request, and a guide on its main platform says its survey-building AI agent helps build one survey and does not conduct respondent interviews.

SurveyMonkey says it does not currently offer conjoint analysis, the method that shows how much each feature and price sways choice, and says so on more than one of its pages. It does offer Feature Prioritization, a MaxDiff study where people pick a best and a worst option from small sets, with a simulator for the mix of features that reaches the most people, and a separate price study that finds an acceptable price range. Both are sold per study with no subscription needed. Separately, its pricing reference lists the best-worst question type on every plan, while an older launch post named Advantage plans and above.

SurveyMonkey’s GetFeedback, a separate product with its own trial and plans, adds an always-on feedback button, forms triggered by visitor behavior, and in-page forms to a website. Its help center says visitors can point at part of the page, the button attaches a screenshot, and feedback from buttons can be sent to Jira, a task tracker. Its help center also documents forms inside native phone apps and marks app campaigns as an Ultimate plan feature, though its current GetFeedback product page covers website feedback only; it names no plan for the website button. SurveyMonkey also says its form templates let customers report technical bugs and request features, but we found no way for invited participants to file issues and ideas as they test a product.

SurveyMonkey’s help center says there is no official way to add a reward to a survey and suggests a coupon link or a raffle run outside SurveyMonkey. Its app directory lists reward apps from other companies that send gift cards, prepaid cards, or payments automatically when someone finishes a survey, some with an approval step; each needs its own account with that company, and some of those are paid. When you buy responses from its United States panels, SurveyMonkey says Contribute members get a charity donation and a chance at a sweepstakes prize, and Rewards members earn credits they can redeem for gift cards or charity.

SurveyMonkey’s email invitations can be sent now or scheduled, with one automated reminder sent a set number of hours or days later to people who have not finished and one automated thank-you email to people who have, and opens and clicks can be tracked. Its help center marks the email feature as paid, its pricing reference lists tracking on Advantage plans and above, and recurring emails on their own are an Enterprise feature. Its programs feature, also on Advantage plans and above, can send rounds on a schedule. Its text message feature, an Enterprise add-on, cannot schedule texts or send reminder or thank-you texts, and we found no in-app reminders for people you invite yourself.

SurveyMonkey’s guide to the limits of AI in research says real human opinions are irreplaceable for decisions with real stakes, and that simulated answers need labeling and checking against real respondents first. Its market research page says the respondents in its LaunchPad panel are real people, and its help center says the people in its Audience panels voluntarily joined a program to take surveys. Buying responses is a one-time purchase on any plan, but it is not offered to accounts whose data is stored in its European data center or in certain billing countries.

SurveyMonkey’s partner page for its separate AI research agents site lists synthetic data providers as a partner category, inviting them to let agents use their data and personas to check and field surveys, but it names no such partner, and the site’s home page says answers come from real people. SurveyMonkey’s guides present simulated answers as help for early screening and study testing, checked against real respondents. We found no help article, plan, or AI features entry for AI participants, its AI pages mention synthetic data only for training its own models, and the agents site has its own terms and asks you to approve a plan and budget before a project starts.

We found no digital twin feature in SurveyMonkey’s products, help center, pricing, newsroom, guides, or agents site. Its guide to synthetic respondents defines a digital twin only as a more detailed synthetic profile of one real person or segment, and lists personas built from finished study data for follow-up questions as an example use, not a SurveyMonkey feature. The agents site terms say respondent data, once stripped of personal details, may be used to develop synthetic data products, but we found no such product offered.

SurveyMonkey’s help center says responses cannot be uploaded from a spreadsheet in bulk and can only be typed in one at a time, which is a paid feature. Its developer docs describe sending a response in through its API (a way for other software to send data in), but only into a survey you already built and on a paid plan, and its pricing table lists API access as an Enterprise add-on. SurveyMonkey also says its professional services team, an Enterprise add-on, can import data from another survey platform, and one blog post lists imports as a way to bring in responses collected elsewhere but gives no steps. We found no scan of public pages or forums.

SurveyMonkey says its thematic analysis summarizes and groups written answers into key themes, its release notes describe a short written summary of each open-ended question, and its Insights feature lists key takeaways. Its Analyze with AI chat box answers plain-English questions about results. Its AI features page and pricing table list thematic analysis and Analyze with AI from the Advantage and Team Advantage plans up, while its help center says only that Insights is on some paid plans, and all three need English surveys and are not offered in every data center. Its separate AI interview service says it produces transcripts and analysis of voice and video interviews, but we found no video or voice answers in its regular surveys to summarize.

SurveyMonkey’s privacy notice for its AI market research service says an AI interviewer runs voice and video interviews and produces transcripts, and that voice recordings and transcriptions are made available to the customer who ran the research. It describes the service as United States only, and we found no plan listed for it. We found no clips, highlight reels, or share links for them. Its regular surveys take text, choices, and document or image uploads, with video only shown to respondents.

SurveyMonkey says its thematic analysis groups written answers to a question into themes and shows the most common ones, on the Advantage plans and up. We found no step that merges matching reports from different places into one item.

SurveyMonkey’s help center describes a Net Promoter Score key driver tile, for its separate GetFeedback product on the Pro and Ultimate plans, that measures how closely each business area’s score tracks the headline score and labels areas with a strong link and a low score as key pain points. Its LaunchPad research studies, sold study by study, list Key Driver Analysis as an output, and its results dashboards page talks about identifying the key drivers of a Net Promoter Score. These rank what moves a score you asked about. We found no score that combines how bad an issue is with how often it comes up, and no ranking of written feedback by impact.

SurveyMonkey’s help center says the scorecards on a program’s Trends tab show Net Promoter Score, a satisfaction score, an engagement score, and a rating, pulled from matching questions across the surveys in the program and compared with the previous period. Programs come with the Advantage and Team Advantage plans and up. These scores come from survey answers, and we found no letter grade and no predicted star rating.

SurveyMonkey’s results dashboards are built from a survey’s charts plus text, stay current as responses come in, and are shared by link, with a password on paid plans. Multi-survey dashboards that track scores such as Net Promoter Score over time come with the Advantage and Team Advantage plans up. Its Analyze with AI chat box, on the same plans, answers plain-English questions beside the results, but its help center says it does not build dashboards. In its survey product we found no scheduled emailed summary beyond a daily count of responses, though a blog post on its customer experience product says reports can be sent daily, weekly, monthly, or quarterly and names no plan.

SurveyMonkey’s Connect tab, a hub of ready-made links, has a quick action that posts each completed response, or only those matching a filter, to a Slack or Microsoft Teams channel, and its Zapier connection (a tool that links apps) can start an automation as each response comes in. Its pricing table lists native integrations as limited on the free plan and available on every paid plan, while a help center article says only Enterprise plans connect data to business apps. What goes out is responses rather than ranked insights, and its help center says its Insights feature, the AI takeaways, is left out of exports. Jira is named on its website feedback page, its help center describes a Jira link only for its separate GetFeedback product, and partner apps in its App Directory, which need their own paid accounts, say they can create tickets or tasks in Jira from survey responses. We found no direct Linear or GitHub link, though its Zapier connection reaches many other apps.

SurveyMonkey says a team of agents on a separate research site plans a study, finds participants through outside panel and expert-network partners, collects answers, and reports what they found, and that you approve the plan and budget before anything launches. The studies it lists are market research tests such as concept, message, pricing, and ad tests. That site runs under its own terms, apart from SurveyMonkey’s regular survey plans, and limits research to people in the United States. Its terms say charges are shown when you create an account, and we found the agents nowhere on its pricing page. The chat assistant in its regular survey builder only drafts and edits one survey, and SurveyMonkey’s own guide says it does not run a full study.

SurveyMonkey’s help center says Primary Admins on some Team and Enterprise accounts can switch individual AI features on or off for their team, such as survey-building AI, sentiment analysis, response quality checks, insights, and theme analysis. For its research agents, its terms say a quote under the budget you set may be approved automatically. We found no setting that lets you choose, for each thing an agent can do, whether it is off, waits for you, or acts on its own.

SurveyMonkey’s help center describes a daily email on weekday mornings that counts the new responses each open survey received, switched on per survey or for the whole account. One help page lists it on all plans and another says only some customers have it. Blog posts about its customer experience product say reports can be emailed to teams daily, weekly, monthly, or quarterly, and we found no help page or plan for that. We found no summary written by an agent on a daily or weekly schedule, and no way to ask for one in plain language.

SurveyMonkey says you approve the plan and budget of a study its research agents run before anything launches, and its terms for those agents add that a quote under the budget you set may be approved automatically. In its regular product, every plan lets you send anyone a link to comment on a survey, and on Enterprise an admin setting can require approval before users buy responses, with users requesting credits that a Primary Admin transfers. We found no page describing a queue that holds the agents’ own work for an owner to approve, and no way to choose which kinds of work need a reviewer.

SurveyMonkey says its AI features get smarter over time and that corrections customers give are fed back into its models. Its help center says you can rate each Analyze with AI answer with a thumbs up or down so it can improve that feature, and that feature is on some paid plans, for English surveys and its US data center only. We found no page saying notes you leave on an agent’s work become lasting memory for your own account. For its research agents, its terms say customer data is not used in identifiable form to train its models.

SurveyMonkey has a connector for outside AI assistants. Its help center says the tools can search your surveys, read responses and a statistical summary, and create or edit surveys and share links, within your own plan and role. It works on any plan when the account’s data is stored in the United States, is not available to some Enterprise accounts set up for health or sensitive data, and Team and Enterprise admins can turn it off for their whole team by contacting support. Its connector terms say SurveyMonkey may log activity for security and compliance checks, and we found no activity log shown to customers. The listed tools cover surveys and results, not its research agents.

We found no tools in SurveyMonkey itself for sending units to test, confirming addresses, tracking shipments, or getting units back. Partner apps in its app directory say they send gifts, branded swag, or merchandise to people after they answer a survey, each needing a separate account with the partner. These are thank-you gifts, not units to test. Its data gathering guide says physical items work in in-person interviews but not in surveys.

SurveyMonkey says its Audience can be targeted by device type, with smartphone owners as one example, and you can add screening questions of your own; Audience responses are bought per project on top of any plan. Its GetFeedback tools can target website visitors by mobile, tablet, or desktop (the help page names no plan), and its help center says the in-app feedback dashboard on Ultimate plans shows device, operating system, and app version for people who sent feedback, though its current GetFeedback product page covers website feedback only. Its in-app campaigns can be shown to people on a chosen version of your own app, but we found no way to choose participants by device model or operating system version.

We found no way to get a product into homes, and none of the studies its research services team lists is a home trial. SurveyMonkey’s diary study guide says a recurring, mobile-friendly survey sent to the same group on a schedule can capture daily or weekly entries, and its product testing guide lists in-home usage testing as a method. Its programs schedule repeat rounds from its Advantage plans, though its email invitation help says recurring emails are Enterprise only.

SurveyMonkey says a survey can open with a consent statement and a required yes or no question, with skip logic (listed on every plan) sending anyone who declines to a disqualification page (from its Advantage plans). Its contract and consent form templates include signature fields, and signing fields that use a Docusign account (an e-signature service) exist in its Wufoo form builder and, on Enterprise plans, in its application product, Apply. We found no NDA feature or template. Its Audience help says there is no way to guarantee respondents will not share what they see, while its Contribute terms of service ask members to keep surveys confidential.

SurveyMonkey’s Data Trends tab charts answers to closed-ended questions over time, by hour, day, week, month, quarter, or year, and its multi-survey analysis and programs carry that across surveys from its Advantage plans. Its pricing page lists Data Trends on every plan, though a blog post says it needs certain plans. We found no built-in view of how people actually use a product, so use here is what people report.

We found no way to send units to participants for testing, on the market or not. The nearest thing is concept testing, bought per study, where people review text, images, or video links of an idea instead of handling a unit, and the partner reward apps in its app directory send gifts after a survey, not units to test.

SurveyMonkey says its research experts run a study end to end, from survey design and programming through sending it out, data cleaning, analysis, and slide-deck reports, and its guides say its Market Research Services team can design, send out, and analyze a custom study through to the final report. Its professional services team will also send surveys on your behalf and set reminders. Its help center calls professional services an Enterprise add-on, and the market research services page names no plan and points to contact sales. Its pages do not fully agree on how far this goes: its market research FAQ says it is not a full-service research firm, and its published answers to a research industry questionnaire describe a self-serve model for buying survey respondents, with project managers for sizable Enterprise projects.

We found no shipping, tracking, or returns of products for people to test in SurveyMonkey’s own services. Its product testing guide lists in-home usage testing as a method, but points to survey templates and its respondent panel for gathering feedback. Its App Directory lists gifting apps from other companies that send gifts, swag, or e-gifts to people who finish a survey. They are set up in the other company’s own account, and one listing says that account is an additional paid one. These send thank-you gifts, not products under test, and we found no returns handling in them.

SurveyMonkey’s terms of use say you keep ownership of your content and can get a copy before closing an account, and its Enterprise agreement says you keep ownership of your data. Both also give SurveyMonkey a limited license to use that content to provide and improve its services, and the terms of use say that, where the law allows, this carries on after you leave for aggregate data with identifying details removed. Its help center says an Enterprise organization owns the team and the accounts on it. Professional services, an Enterprise add-on per its help center, include team training on the platform and importing past data into your account. We found no page about handing over a project its team ran, or about what its team learns about your product or audience beyond those license terms.

SurveyMonkey’s help center says everyone on an Enterprise team can log in with their company account (single sign-on), and that SurveyMonkey’s team does the setup with your IT department. It also offers account syncing with a company directory (SCIM), so accounts follow people as they join or leave. The help center says this is only for Enterprise teams that already have single sign-on, and its developer documentation covers it. SurveyMonkey’s pricing details page marks single sign-on as an Enterprise add-on bought separately, and its activity-log page also calls directory syncing an add-on. Role and seat assignments stay managed inside SurveyMonkey.

SurveyMonkey’s help center lists Primary Admin, Full User, and Analyst roles on team plans, and on Enterprise an Admin role and workgroups with roles such as Analyzer and Viewer, plus per-survey access levels for designing, collecting, and analyzing. It lists custom roles as an Enterprise feature, and its Enterprise settings page calls them an add-on. The Team Activity log is for admins on Enterprise teams with single sign-on. It records the date, the team member, and what happened across logins, surveys, collecting, and collaboration, and it exports to a spreadsheet file. SurveyMonkey’s developer documentation also lists activity types for a member’s type being updated and for permissions being created or updated. Its access-levels page says there is no way to track changes to a shared survey’s design.

In its survey product, whoever sends a survey chooses whether respondents’ names, emails, and IP addresses are saved in the results at all (the Anonymous Responses setting). Enterprise admins can set and lock a team default, which its help center says is available to all Enterprise customers. Sharing levels can also keep a teammate out of a survey’s results entirely. Enterprise admins can block questions that ask for personal details, which its help center lists as an add-on. We found no setting in the survey product that shows names and emails to some people and hides them from others. Its separate application-review product, SurveyMonkey Apply, does have one: a setting that hides the applicant’s name and email from reviewers.

SurveyMonkey has a public API (a way for your own software to read and send survey data), plus webhooks that ping your own web address when a response comes in or a survey changes. Its App Directory lists ready-made integrations such as Microsoft Teams, Zapier, and Salesforce, and posts of new responses to Slack or Teams are set up from inside a survey. SurveyMonkey’s pricing details page marks API access and the Salesforce, Marketo, Power BI, and Tableau links as Enterprise add-ons bought separately, and its help center says deploying a private app needs Enterprise. Its website-feedback page says it works with Jira and links to a Jira integration in its separate GetFeedback product, which sends feedback from website buttons into Jira projects. We found no Linear or GitHub integration on its site. Its pricing details page lists Zapier and native integrations on team plans, while a help center article says only Enterprise plans connect data to business apps.