Report
Consumer Insights from Over 7,000 Connected Product Users
The report explores consumer attitudes about connected products. See where the market stands, and get practical tips for audience growth.
PDF · 18 pages · August 19, 2019
Most people feel confident setting up connected products without a professional, which means any trouble during setup is amplified in their minds.
This 2019 report draws on a survey of more than 7,000 people in the Betabound tester network, covering what they own, what they plan to buy, and how they feel about installation. It also offers practical recommendations for reaching wider audiences and keeping customers' confidence.
What’s inside
Who answered and what they own
Survey respondents by location, age, gender, home ownership, and mobile platform, plus the smart home products they bought in the past year and plan to buy next.
Confidence during product setup
How sure consumers feel about installing products without a professional, which parts of setup they expect to be hardest, and which devices professionals install most.
Recommendations for wider audiences
Practical advice on weaving customer testing into development, recruiting the right testers, prioritizing feedback, and testing unboxing and setup across markets.
