Case study
Caavo Case Study
Caavo leverages Centercode to achieve 250% beta test ROI in just 3 months.
PDF · 1 page
Caavo's founders had tried to run customer tests at their previous companies and did not feel successful. Finding and engaging testers was hard, and scaling the process was impossible. At Caavo, a universal TV remote company in a very competitive market, they wanted to be customer-centric and needed a simple way to run beta tests.
In one page, the case study shows how the team used the Centercode Platform to talk directly and continuously with their target audience, and to gather insights that validate or challenge earlier research and help guide the product roadmap.
What’s inside
Where Caavo's founders started
Why finding and engaging testers was hard, and scaling the process impossible, when the founders ran customer tests at their previous companies.
Testers across many setups
Audience targeting brought in hundreds of testers across a range of A/V setups, service providers, geographies, and demographics.
A standard testing procedure
A standard operating procedure for testing that incorporates tools like Slack and Jira and supports widespread adoption.
Results Caavo reports
Caavo reports it exceeded 250% return on investment in just the first 3 months after introducing Centercode.
