Report
Beta Testing Industry Survey Report
This report dives into the industry trends of collecting and using customer feedback before product release. It looks at the challenges companies face and the value they see in Beta Testing.
PDF · 20 pages · May 4, 2017
Nearly all the people surveyed say their companies run beta tests, yet many feel they are not getting the full value from them. This report looks at why, using a 2016 Centercode survey of 338 qualified respondents from more than 260 companies.
It shows how companies structure their programs, how many different names they use for the same work, which teams are involved, and where the biggest hurdles and opportunities sit.
What’s inside
How programs are structured
Who plans, recruits, runs, and uses the results of beta tests, and which tools companies rely on to manage them.
Fragmentation in names and roles
The dozens of terms used for the same work, from beta testing to field tests, and the wide range of job titles involved.
Challenges, value, and what works
Which parts of beta are hardest, the value respondents see in a successful program, and what sets effective programs apart.
