Kit
Beta Test Incentives Kit
This kit includes a comprehensive whitepaper and calculator to help you build a strategy to both incentivize and reward your beta testers for all the hard work they put into your beta program.
ZIP · April 29, 2017
How you reward your testers has a big effect on how your user testing program goes. This kit helps you decide what to offer, who should get it, and when.
A whitepaper covers building a tester experience that keeps people interested and feeling valued, and choosing the right incentives. A calculator then turns a few details about your test into a budget.
What’s inside
Building the tester experience
Guidance on creating a testing experience that naturally keeps testers interested and feeling valued.
Selecting the right incentives
How to choose an incentive, who should receive it, and when to hand it out for the greatest effect.
Incentives budget calculator
A spreadsheet that uses best practices and basic test details to plan your budget, with four example versions for B2B software, consumer hardware, mobile apps and video games.
