Whitepaper
The Feedback Playbook
This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.
PDF · 34 pages · May 1, 2017
A beta test is only as useful as the feedback it produces. This playbook is for beta, product, and quality managers who want feedback that is clear, complete, and from the right people, not a mountain of ambiguous data.
It covers how to keep testers motivated, the main types of feedback you can ask for, from issues and ideas to surveys and tasks, and the routines for filtering, scoring, and sharing what comes in.
What’s inside
The psychology of feedback
How to reduce friction, set clear expectations, thank testers for their input and let them collaborate, so participation stays high.
Ongoing feedback types
How to collect issues, ideas, praise, and open discussions, with the form fields and objectives that make each type useful.
Surveys, tasks, and directed feedback
Requested activities such as surveys and task lists, including a standard product review survey with NPS and star ratings, plus survey best practices.
Filtering, scoring, and sharing feedback
A step-by-step process for cleaning up each submission, scoring it and getting it to the right team with the right context.
