Ebook
Tester Engagement Pocket Map
Explore the causes of low test participation and improve the quality and quantity of your customer feedback with this pocket map for increasing tester engagement.
PDF · 9 pages · February 26, 2020
Testers have only so much energy to give a project. To make the most of it, look closely at who you recruit, how you communicate, the tools and structures you use, and how ready your product is.
This guide is for user testing professionals who want to keep customer insights flowing. It lays out a four-stage map of the tester journey, a cheat sheet of warning signs, and quick fixes for each of the four common causes of low engagement.
What’s inside
The ideal tester journey
A four-stop map from gathering qualified applicants to wrapping up with a thank you, with the goal and strategy for keeping testers engaged at each stop.
A cheat sheet of warning signs
Symptoms such as unresponsive testers, a sharp drop in feedback, vague reports and unfinished activities, matched to what is likely causing them.
Four causes and quick fixes
Communication breakdowns, testers who are not enthusiastic target-market users, friction in tools and forms, and a product not ready for outside testing, each with an easy fix checklist.
