Ebook
The Builder's Guide: How to Drive Tester Feedback
Learn how to maximize your testers' engagement and feedback by setting clear tester expectations, creating engaging activities, and communicating regularly.
PDF · 14 pages · April 4, 2023
Testers who are surprised by what a test asks of them can give up and drop out, and testers who hear little from you lose focus. This guide is for anyone running a beta test who wants testers engaged from sign-up to project close.
It follows a test in three stages, before, during, and after, with seven steps and practical builder tips. A worksheet helps you build the sign-up page that sets expectations.
What’s inside
Expectations to set early
Test length, how often to check in, activity deadlines, response times, device returns and confidentiality, all spelled out on your sign-up page.
Good and poor activity examples
Side-by-side examples of strong and weak activities, plus a simple flow for collecting feedback, confirming completion, and gathering a star rating.
An announce, remind, close cycle
A communication rhythm of announcing activities, reminding testers who are behind, and closing each phase with a recap of their work.
Feedback loops and tester rewards
How to respond to feedback, invite testers to comment on each other's, and recognize your best testers, including ideas for when money is not allowed.
