Ebook
Reaching 90% Beta Participation
This free ebook from Centercode outlines 12 essential Beta Testing best practices that our team relies on every day to attain a 90% participation rate from our beta testers.
PDF · 16 pages · April 20, 2017
Centercode's conversations with technology companies put average beta participation at 30 to 40 percent. Faced with that, most companies over-recruit, hoping enough testers show up.
This ebook shares 12 practices Centercode uses every day. It follows a test from first plan to final reward, with tips on choosing candidates, setting expectations, checking readiness, and tracking participation. It is for anyone running a beta who wants better results from fewer testers.
What’s inside
A plan and the right candidates
Start with a test plan, then recruit candidates who match your target market and tell them up front how much time the test will take.
Choosing the best testers
Screen the candidate pool with automated filters, review applications by hand, and use open-ended questions to spot who is willing to put in effort.
Readiness, interface, and direction
Check that your product, testers, and team are ready, make feedback easy to give, guide testers with clear tasks, and ask for a brief daily journal.
Moderating, monitoring, and rewarding
Respond to all feedback, keep track of each tester's participation, reach out when someone falters, and reward testers appropriately.
