Ebook
Essential Tips for Dogfooding Success
Collect higher quality feedback from your dogfooding program with these vital tips. Get both employees and executives involved and contributing to your employee Beta Tests.
PDF · 17 pages · October 26, 2018
Executives want bugs squashed and employees more enthusiastic, even while investing few or no extra resources in the program. Meanwhile, employees are busy, departments sit in silos, and some see the product as a perk of the job rather than a reason to give quality feedback.
This ebook offers practical techniques for the quality, support, engineering, program, and product people who run employee tests. You will learn to raise participation, get more from limited time, deliver value to executives, and lay the groundwork for organization-wide adoption.
What’s inside
Recruiting from every corner
Bring in colleagues from many teams and locations, include executives early, and use the program to train Support, Marketing, and Sales on the product.
Incentives and exclusivity
Reward ideas for when cash is off the table, plus ways to make colleagues feel they are part of an exclusive group.
Easy feedback and clear communication
Communicate clearly and often, collect feedback through simple forms instead of email, and give testers creative scenarios that cover your key use cases.
Building a customer zero culture
Find champions, brand your program, and spread the word through newsletters, intranet links, and meetups so the whole company can rally behind it.
