Ebook
The Hidden Value of Beta Testers
Learn from industry experts on how to find, how to retain, and how to reward great beta testers that are a valuable asset to your organization throughout product development and beyond.
PDF · 13 pages · December 5, 2022
Most companies value beta testers for the feedback they give before launch. This ebook says that is only the tip of the iceberg: testers who feel heard can become enthusiastic advocates for your brand long after release. It is for anyone who runs a beta program and wants to show what their testers are really worth.
Along the way it describes the traits of a great tester, explains why some become brand evangelists, and shares what industry experts do to find them, show their value, and keep them motivated.
What’s inside
The anatomy of a great tester
Eight traits to look for: collaborative, rational, responsive, enthusiastic, passionate, curious, motivated, and resilient.
From tester to brand evangelist
What a brand evangelist is, why they matter, and why feeling heard turns great testers into advocates.
Finding testers and proving their worth
Tips on finding testers through other teams, your community, and referrals, and on showing your company the impact testers have.
How to keep and reward testers
Ways to keep momentum, show appreciation, and reward your best testers, from direct time with your team to swag and priority access to future tests.
