Report
Customer Validation Industry Report 2020
The latest report shows how processes and tools are influencing the tactics, time investments, and overall success of today’s CV programs.
PDF · 20 pages · January 27, 2020
Keeping testers engaged is the challenge that stands out most for people running customer tests. This report looks at why, drawing on 241 responses to the fourth annual Customer Validation survey, completed in November 2019.
It connects low participation to a shortage of time, shows how juggling several tools slows down organizing and prioritizing feedback, and compares teams with defined processes to those that react as they go.
What’s inside
Why tester participation slips
How limited time, little contact with testers, and recruitment trouble connect to low participation, which over half of professionals say they struggle to maintain.
Time sinks from too many tools
How juggling several tools to collect feedback slows down organizing data and prioritizing results, with a look at how time shifts as tools are added.
What defined processes change
A comparison of teams with defined and reactive processes, including how each group rates its program and where each feels short on time.
