Report
Customer Validation Industry Report 2019
Explore the tools and processes that are propelling Customer Validation programs into 2019. Get an in-depth industry trends analysis in this report.
PDF · 23 pages · January 22, 2019
Running customer tests is usually a side job, and the tools and habits behind it differ from one company to the next. This report shares what 453 people from more than 350 companies said in the 2018 Customer Validation Industry Survey, where three in four were not satisfied with how their programs were performing.
You will see how process maturity, a patchwork of generic tools, and the struggle to prove ROI shape results, along with what industry leaders do differently, how managers spend their time, and where they learn best practices.
What’s inside
Three trends behind program results
Process maturity, the friction of juggling several generic tools, and how leaders demonstrate ROI, each with the habits that set industry leaders apart.
A snapshot of the industry
Who responded, by industry, department, company size, and years of experience, including how few manage tests as their primary job.
How managers spend their time
Where managers feel short on time across planning, recruiting, feedback review and analysis, and where they pick up best practices.
