Ebook
Building Surveys for Delta Testing
This step-by-step guide shares survey building strategies and examples for securing clean, readily useful data on your customers' attitudes.
PDF · 23 pages · May 10, 2021
A survey is only as good as its questions. Leading wording, stacked questions, and fuzzy answer choices quietly bend your results, and long surveys wear people out and weaken their answers.
This guide is for anyone running customer tests who wants clean, usable answers about what people think. It covers setting objectives, writing questions, the four key survey types, and how to prepare your results for analysis, with a better way to phrase each example.
What’s inside
Setting survey objectives
Why to keep each survey to three to five objectives, and how to tie every question back to what you need to learn.
Question writing do's and don'ts
Order questions sensibly, use plain language, add context to vague terms, and avoid double-direct questions, leading questions, and jargon.
The four key survey types
Qualification, product usage, additional information, and final surveys, each with tips and before and after examples.
Preparing results for analysis
Three steps before you dig in: remove incomplete responses, organize data by objective or segment, and look at all your project data as a whole.
