Kit
Beta Tester Recruitment Kit
Use these best practices and templates to attract quality testers and speed up the recruitment period. You’ll learn a proven process for finding enthusiastic beta testers from your target market.
PDF · 46 pages · October 10, 2018
The people you recruit shape how your beta test goes. Recruiting many times more testers than you need adds cost and effort without adding much value, while recruiting people who are genuinely excited to share feedback lifts participation.
Step by step, the kit walks you through finding, qualifying, and selecting testers from your target market. It is written for people running private beta tests, such as beta or UAT program managers and product managers, and its worksheets build up into a complete recruitment plan.
What’s inside
Why people join beta tests
Results from a survey of more than 5,000 volunteer candidates on what motivates them, and how that shapes your recruitment.
The six stages of recruitment
How a community member becomes a candidate, an applicant, a qualified applicant, an ideal tester, and finally an onboarded tester.
Building your recruitment plan
Setting objectives, sizing your tester team, defining your target market, segmenting testers, choosing outreach channels, and designing a qualification survey.
Selecting and onboarding testers
Filtering applicants against core requirements, reviewing open-ended answers, filling your tester segments, and starting onboarding, with a tester selection worksheet to work through.
