Industry News
Top Tech Traits Consumers Are Shopping for This Cyber Monday
Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will…
November 20, 2019 · 2 min read
Product Development
A Deep Dive into Video Streaming: Popularity, Features, and Adoption
On November 12, the Walt Disney Company launched their long-awaited video streaming platform…
November 14, 2019 · 2 min read
Test Strategy
The #1 Mistake to Avoid When You’re Writing Surveys
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that…
November 5, 2019 · 4 min read
Events
Announcing the 2020 Virtual Customer Validation Conference
The live event is over, but the keynote, interviews, and best-practice sessions from Delta ’20: The Virtual…
October 29, 2019 · 2 min read
Centercode News
Meet the Centercode Managed Testing Services Team
Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological…
October 22, 2019 · 8 min read
Test Strategy
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV)…
October 16, 2019 · 6 min read
Product Development
How to Avoid Psychological Biases in Your Research
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to…
October 8, 2019 · 4 min read
Test Strategy
4 Easy Marketing Tactics to Use for Your Next Survey Invitation
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like…
October 1, 2019 · 4 min read
Test Planning
Fuel Your Product Management Goals with These 3 Testing Tactics
When it comes to making decisions about your product, data is your best ammunition. Between analytics…
September 24, 2019 · 4 min read
Product Development
Product Questions to Ask Customers Across the Product Life Cycle
In product development, timing is everything. The type of customer-driven product questions you ask, when you…
September 17, 2019 · 3 min read
Product Development
4 Feedback Disciplines All Product Managers Should Know
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or…
September 10, 2019 · 2 min read
Product Development
Thinking Like a Researcher: First Steps for Product Managers
Being a product manager means getting asked a lot of questions. Being a great product manager? That means…
September 3, 2019 · 3 min read
Leader Insights
Humanizing the Role of Beta Managers Through Communication
If you’ve attended a QA or testing conference recently, it seems as though manual testing is a dying…
August 27, 2019 · 6 min read
Product Development
How to Take Advantage of the Growing Audience for Smart Home Products
Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9…
August 20, 2019 · 2 min read
Leader Insights
3 Essential Community Management Tips from Microsoft’s Dona Sarkar
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she…
August 15, 2019 · 4 min read
Leader Insights
Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program
Technology is developed to serve people, but those people – customers – haven’t always had their own seat at…
August 8, 2019 · 4 min read
Centercode News
Delta Testing in Modern Product Delivery on Pragmatic Live Podcast
Centercode CEO Luke Freiler recently sat down with VP of Marketing at Pragmatic Institute Rebecca Kalogeris…
August 5, 2019 · 1 min read
Test Strategy
Beta Testing Must Evolve to Support Agile and DevOps
As teams introduce Agile and DevOps development practices that emphasize continuous release into their…
July 30, 2019 · 3 min read
Case Study
Tableau Uses Centercode to Increase Beta Team Productivity By 100%
Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data…
July 17, 2019 · 1 min read
Product Development
Are you getting these 3 critical things from your customer feedback?
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs…
July 15, 2019 · 3 min read
Product Development
3 Myths About Bringing Customers into Agile Development
Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how…
July 8, 2019 · 3 min read
Test Planning
6 Steps to Recruiting Participants for User Research
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability…
July 2, 2019 · 3 min read
Centercode News
Centercode Secures Investment from Argentum Growth Equity Fund
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to…
June 25, 2019 · 2 min read
Product Development
The Beginner's Guide to Closing the Customer Feedback Loop
Learn how to close the customer feedback loop effectively, enhance relationships, and drive positive changes…
June 17, 2019 · 5 min read