Cheat sheet
Understanding Tester Engagement Through Metrics
Drive measurable, data-driven improvements to your customer test’s bottom line with this simple worksheet for tracking tester engagement.
PDF · 4 pages · March 27, 2020
Strong tester participation is at the heart of every successful user test. Yet the worksheet notes that only half of user testing professionals say they track it, and a major factor is the lack of processes and knowledge around measuring it.
Engagement is sorted into two kinds of metrics, how often testers show up and how they take part once they are there. Tables let you log both, day by day and week by week, so you can see where testers drift away, set your own baselines, and showcase the value of your project to stakeholders.
What’s inside
Frequency and activity metrics
Two ways to measure participation: when and how often testers engage, and how they engage with your product and project.
Industry benchmarks for participation
Reference points cover testers logging in, commenting and voting, completing surveys and submitting feedback, based on internal research across organizations.
Daily and weekly tracking tables
Fill-in tables capture seven days of tester activity and six weeks of totals, so you can compare your project with the benchmarks.
