Webinar
The Technographics of Your Target Market
Technographics are real-time insights into your target market's tech ecosystems. Learn how to enhance testers' user profiles via test platforms and deepen your understanding from customer testing.
Video · April 10, 2020
As more people adopt smart tech, the devices in a home or office have to work together, and that is not always easy. Technographics help: they are like demographics for your customers' tech devices, covering details like make, model, and software version.
This webinar shows you how to use them to filter and segment consumers by their tech ecosystems, get insights from real users in real homes, and improve product interoperability. You also learn how to set up technology profiles for your testers' devices and link that data to their feedback.
What it covers
Why technographics matter
How the relationship between technology and demographics can unlock benefits for your organization.
Gaps that lab testing misses
How technographic insights fill gaps lab testing can't resolve and help increase product quality for every release.
Setting up technology profiles
How to set up profiles that hold technographic data for your testers' devices, so you can link the data to their feedback.
