Report
The Impact of Pre-Release Product Testing on Star Ratings
This report shows how pre-release testing keeps even small product issues from having a big impact on customer experiences and your star ratings.
PDF · 3 pages · June 29, 2020
QA and engineering teams miss bugs. It just happens. The question is what those misses do to your star ratings.
The report looks at final star ratings from nearly 100 tests run on Centercode and compares testers who hit bugs or usability issues with testers who did not. It then shows why even a small drop in stars matters to buyers, and where to start if you want to catch those issues before release.
What’s inside
Ratings with and without issues
Average star ratings from testers who ran into no issues, compared with those who hit at least one, and how far ratings fell in the tests analyzed.
Why star ratings carry weight
Statistics on how reviews shape buying decisions, buyer confidence and sales, and why negative reviews pull ratings down faster than positive ones lift them.
Where to start before launch
Pointers to a test plan template, a tester recruitment kit, and a feedback ebook for putting your product in real customers' hands before release.
