Webinar
Solving the Quality Beta Tester Problem
Join us to learn how to increase Beta Test participation rates, improve the quality of feedback you receive, and decrease the ramp-up time to get your test running.
Video · September 3, 2018
High-value beta tests begin with enthusiastic testers from your target market, people who are excited to share their feedback again and again. But where do you find them? How many do you need? How do you keep engagement high?
John S. Little, Centercode's VP of Product Marketing, shares four tips for finding and recruiting ideal testers. They are aimed at raising participation rates, improving the quality of the feedback you receive, and cutting the time it takes to get your test running.
What it covers
Planning a strong recruitment
How tester quality shapes your test results, and the six stages of a solid recruitment process.
Managing your recruitment plan
Setting the size and target market of your tester team, your outreach strategy, and how you will qualify testers.
Conducting tester selection
Best practices for filtering applicants, reviewing open-ended questions, and choosing testers to fill your ideal segments.
