Webinar
ROI of Beta Testing
Beta Testing provides immense value to your company, but it can be hard to pinpoint the exact ROI. We’ll take a closer look at the impact beta testing can have on your company’s bottom line so you can showcase what you’re bringing to the table.
Video · April 19, 2017
The exact return on beta testing is hard to pinpoint, even though it can bring immense value to a company. This session is made for people who run beta programs and want to show what the program brings to the table.
It covers where beta touches modern product development, from development and QA to marketing and sales, and the resources a successful test takes. Then it shows how to quantify the results, calculate your ROI, and present it so stakeholders and internal teams understand the impact.
What it covers
Where beta impacts your product
How beta testing affects each part of modern product development, from development and QA to marketing and sales.
Measuring the impact of beta
The resources that go into a successful beta test, and how to quantify the results and calculate your ROI.
Presenting ROI to stakeholders
Tips for helping stakeholders and internal teams understand the positive impact beta has on your product.
