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Webinar

Picking the Right Test Strategy

In this webinar, we’ll build on the fundamentals of CV by clearly identifying test objectives and how to pick the right methodology to achieve them.

Watch the webinar

Video · February 24, 2018

Packing every testing goal into one test often produces results that are unclear, incomplete, or unreliable. Alpha, beta, and field tests each address a different goal, and together they give a complete picture of how your product performs.

Austin Meyer of Centercode builds on the fundamentals of Customer Validation to show how to identify your test objectives and pick the methodology that fits, turning the basic building blocks of user testing into a customer test plan.

What it covers

  1. Why Not a Single Test

    Define the specific objectives of your test and see what happens when you try to reach them all with one customer test before launch.

  2. The Customer Validation Framework

    A framework that lays out test objectives, the types of testers for each test type, and strategies tailored to your goals.

  3. Benefits of Multiple Test Types

    Clearer, more focused results, actionable recommendations, and better tester participation.

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