Webinar
Getting Your Recruitment Right For Your Beta Program
TechSmith shares success stories and lessons learned from recruitment. Explore how alignment between targeted testers and well-defined goals positively impacts continuous testing outcomes.
To really benefit from a beta, you need great participants. TechSmith runs beta programs before releasing new versions of Snagit and Camtasia, and has learned what works well and what does not, particularly around getting the right participants from the start.
In this webinar, UX Team Lead Eric Pearson explores why a close connection between what you want to learn and who you are trying to learn from leads to the best outcomes. It is about presenting clear goals to targeted testers.
What it covers
What's in a test
The types of tests TechSmith uses to create its screen recording and capture software.
The right testers for the job
Tips on using your wider organization to identify the best testers for your needs.
The outcomes of your recruitment
The results of successful and unsuccessful tester recruitment, and the impact they leave on a test.
