Webinar
Customer Validation Professionals: An In-Depth Look for 2020
This Q&A offers an in-depth analysis of industry trends and how CV professionals are battling challenges like tester engagement in 2020.
Video · January 21, 2020
Many user testing professionals struggle to keep testers participating and to secure enough high-quality feedback. In this Q&A, Centercode Researcher Sabrina Solis looks at survey data and the trends shaping customer testing programs for 2020.
She also puts those trends in context, showing how the industry at large is developing and changing. You get takeaways for combating time sinks, increasing program effectiveness, and clearing a path for key program improvements.
What it covers
The tester engagement dilemma
Why so many user testing professionals struggle to maintain tester participation and secure enough high-quality feedback.
Tools that shape data analysis
How the tools used to collect tester data influence a professional's ability to deliver actionable recommendations.
Program performance trends
A comparison with the previous year's report, and the tactics that are bringing measurable success to user testing programs over time.
