Infographic
Customer Validation: A Visual Workshop
This infographic will help you tackle the common challenges of customer testing and explore modern techniques for process improvement.
PDF · 1 page · June 3, 2019
Seven out of ten companies run customer validation in some form, and only one in four is happy with the results, according to this infographic. It is for testing professionals who want to find out why.
It starts with a plain definition of customer validation, then walks through five common testing challenges that grow out of inconsistent processes, and points toward ways to tackle each one.
What’s inside
The four parts of customer validation
Targeted users, actual products, live environments, and testing over time, set out as the four components that make a customer test work.
Five common testing challenges
No time to plan, too few of the right testers, low participation, irrelevant feedback and lackluster results, each shown with how many peers face it.
Ways to tackle each challenge
Straightforward pointers for each obstacle, such as a standardized planning process and test plan template, ways to reach qualified testers, and tools for prioritizing feedback.
