Webinar
Cranking Up the Volume on CV
Jenna Deutsch reveals how the Bose CV team tunes into target market feedback and uses those insights to thread the needle of Customer Validation throughout their organization.
Video · April 10, 2020
The Bose Customer Validation (CV) team tunes in to target market feedback and funnels the insights to its product team and the wider organization. Senior Program Manager Jenna Deutsch talks with Tom Peelen, Centercode's Product Director, Feedback, about what it takes to produce products that deliver a satisfying listening experience.
If you are building or growing a testing program, you'll hear how Bose formalized theirs, how the team keeps the feedback coming, and where Jenna sees it heading.
What it covers
Starting a user testing program
How Bose overcame challenges to formalize its testing program, and the benefits a well-oiled program brings the whole organization.
Running a user testing program
How Jenna's team uses a proven, repeatable framework to consistently secure actionable feedback.
Looking to the future
Tips from Jenna on the evolution of Bose's testing program, user testing and technology at large.
