Webinar
Communicating Effectively With Your Testers
Your test communication strategy can make or break the flow of incoming feedback. Keep your testers on track to deliver abundant, high-quality insights with these communication best practices.
Video · April 10, 2020
Target market testers are a crucial part of product development, and how you talk to them makes or breaks the flow of incoming insights. Program Manager Michelle Williams shares communication best practices that keep testers happy, engaged, and on task.
You'll get to know your testers beyond demographics and technographics, see how poor communication leaves a lasting mark on a test, and leave with best practices you can use starting with your next tester email.
What it covers
Know who you're working with
Get to know your testers beyond demographics and technographics, so you can connect with them better.
Spotting risks and flaws
Learn how poor communication makes a lasting impact on tests, and the safeguards against common mistakes.
Best practices to use right away
Practices you can apply immediately, starting with the next tester email you send.
