Webinar
4 Unique Approaches to Rallying Stakeholder Buy-In for Your Beta Tests
Discover how your peers in product management, program management, user research, and Beta Testing lead their Customer Validation programs to success by aligning their stakeholders.
Video · February 19, 2019
Growing a beta program takes the support of the people around it. This webinar shares four real-world success stories from four disciplines: product management, program management, user research, and user testing.
Each story shows a different way of earning the support of company leadership. If you run or want to expand a customer testing program, you will learn how to think like your stakeholders, what leaders value, and practical ways to secure their buy-in.
What it covers
Thinking Like Your Stakeholders
How each stakeholder's discipline shapes what they expect from your beta efforts.
What Leadership Values
Four real-world methods leaders have used to build user testing programs that appeal across the whole company.
Practical Tips for Buy-In
Examples you can apply to your own customer testing program to build buy-in and wider adoption.
